ONLYLYON's mission

ONLYLYON is much more than just the official brand that promotes Lyon’s international ambitions: it’s a state of mind and an action plan.

ONLYLYON reflects Lyon’s ability to federate all stakeholders. Behind this high-impact logo and its roaring anagram, ONLYLYON is a powerful flag that brings together all of the players committed to making Lyon a top-name, influential, appealing city in France and around the world. Since 2007, this inventive territorial marketing campaign has led a number of coordinated actions in Lyon and around the world in order to raise the city’s profile.